{"id":1205,"date":"2021-11-24T20:35:56","date_gmt":"2021-11-24T20:35:56","guid":{"rendered":"https:\/\/kikkomanusa.wpengine.com\/foodservice\/an-icon-turns-60\/"},"modified":"2023-08-23T17:17:23","modified_gmt":"2023-08-23T17:17:23","slug":"an-icon-turns-60","status":"publish","type":"page","link":"https:\/\/kikkomanusa.com\/foodservice\/an-icon-turns-60\/","title":{"rendered":"An Icon Turns 60"},"content":{"rendered":"<div class=\"hero-simple\" style=\"background-image: url('https:\/\/kikkomanusa.com\/foodservice\/wp-content\/uploads\/sites\/2\/2021\/11\/not-all-soy-sauces-1.jpg');\" alt=\"AN ICON TURNS 60\">\n        <div class=\"container\">\n        <div class=\"row justify-content-center\">\n            <div class=\"col-12\">\n                <div class=\"center-box\">\n                    <h1 class=\"drop-shadow\">AN ICON TURNS 60<\/h1>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column gb-has-custom-background-color\" style=\"padding-top:67px;padding-bottom:70px;background-color:#fbf8f2\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<div class=\"image-and-text-columns-box image-text-columns   alignwide\">\n    <div class=\"container\">\n        <div class=\"row align-items-center\">\n            <div class=\"col-12 col-md-6 order-last  order-md-first \">\n                                                                <img decoding=\"async\" src=\"https:\/\/kikkomanusa.com\/foodservice\/wp-content\/uploads\/sites\/2\/2021\/11\/Screen-Shot-2021-11-24-at-4.21.20-PM.png\"  alt=\"Celebrating our beloved dispenser \">\n            <\/div>\n\n            <div class=\"col-12 col-md-6\">\n                <div class=\"content-box pr-3 pl-3   pl-md-5 pr-md-0 \">\n                    <h2 class=\"custom-title\" tabindex=\"0\">Celebrating our beloved dispenser <\/h2>\n                    <p><span style=\"font-weight: 400\">In Japan, until the late 1950s, soy sauce was usually sold in large 2-liter bottles. At home, people would have to pour it into small pitchers to use it as a condiment at the table. That process was awkward, and the pitchers would inevitably drip and make a mess at the table.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, Kikkoman set out to create a modern solution to this centuries-old problem: a reusable, dripless dispenser that would make life easier for consumers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The company hired a talented young man named Kenji Ekuan\u2014who would eventually become one of Japan\u2019s most famous industrial designers\u2014to take on the challenge.<\/span><\/p>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Make Haste Slowly: The Kikkoman Creed\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zF8GfajCtgM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column gb-has-custom-background-color\" style=\"padding-top:70px;padding-bottom:70px;background-color:#fbf8f2\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\" style=\"margin-bottom:70px\">\n<div class=\"image-and-text-columns-box image-text-columns   alignright\">\n    <div class=\"container\">\n        <div class=\"row align-items-center\">\n            <div class=\"col-12 col-md-6 order-last  order-md-first \">\n                                                                <img decoding=\"async\" src=\"https:\/\/kikkomanusa.com\/foodservice\/wp-content\/uploads\/sites\/2\/2021\/11\/Screen-Shot-2021-11-24-at-4.36.56-PM.png\"  alt=\"Screen-Shot-2021-11-24-at-4\">\n            <\/div>\n\n            <div class=\"col-12 col-md-6\">\n                <div class=\"content-box pr-3 pl-3   pl-md-5 pr-md-0 \">\n                    <h2 class=\"custom-title\" tabindex=\"0\"><\/h2>\n                    <p><span style=\"font-weight: 400\">Over the course of three years, Ekuan and his team developed nearly 100 prototypes until they finally found the solution: a perfectly balanced bell-shaped bottle with a flared opening that was easy to refill and a signature red cap with two spouts (one for soy sauce to pour out of, the other for air intake) that created a smooth, steady pour and put an end to the problem of dripping forever.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The Kikkoman dispenser debuted in 1961 and went on to sell in the hundreds of millions. Its simple, minimalist design is so perfect, it has remained unchanged for the last six decades\u2014and so revered, it even found a place in the permanent collection of New York\u2019s MoMA. <\/span><\/p>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column gb-has-custom-background-color\" style=\"padding-top:70px;padding-bottom:70px;background-color:#fbf8f2\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\" style=\"margin-bottom:70px\">\n<div class=\"image-and-text-columns-box image-text-columns   alignright\">\n    <div class=\"container\">\n        <div class=\"row align-items-center\">\n            <div class=\"col-12 col-md-6 order-last  order-md-first \">\n                                                                <img decoding=\"async\" src=\"https:\/\/kikkomanusa.com\/foodservice\/wp-content\/uploads\/sites\/2\/2021\/11\/Kikkoman-60th-Anniversary-Contest_Winner-1.jpg\"  alt=\"Pour Your ART Into It!\">\n            <\/div>\n\n            <div class=\"col-12 col-md-6\">\n                <div class=\"content-box pr-3 pl-3   pl-md-5 pr-md-0 \">\n                    <h2 class=\"custom-title\" tabindex=\"0\">Pour Your ART Into It!<\/h2>\n                    <p><span style=\"font-weight: 400\">To celebrate the 60<\/span><span style=\"font-weight: 400\">th<\/span><span style=\"font-weight: 400\"> anniversary of the Kikkoman dispenser, we created the \u201cPour Your ART Into It\u201d contest where we invited fans and followers of Kikkoman to submit a creative design inspired by the dispenser\u2019s shape. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Check out the winners!<\/span><\/p>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Celebrating our beloved dispenser<\/p>\n","protected":false},"author":4,"featured_media":2458,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"page-type":[83],"class_list":["post-1205","page","type-page","status-publish","has-post-thumbnail","hentry","page-type-blog-page"],"acf":{"blog_page_link_text":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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