Celebrating our beloved dispenser

In Japan, until the late 1950s, soy sauce was usually sold in large 2-liter bottles. At home, people would have to pour it into small pitchers to use it as a condiment at the table. That process was awkward, and the pitchers would inevitably drip and make a mess at the table.

So, Kikkoman set out to create a modern solution to this centuries-old problem: a reusable, dripless dispenser that would make life easier for consumers.

The company hired a talented young man named Kenji Ekuan—who would eventually become one of Japan’s most famous industrial designers—to take on the challenge.

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Close-up of a breaded chicken tender being dipped into barbecue sauce, with a blurred background and TikTok interface visible on a smartphone screen.