We created our first TV ad way back in 1956
Here’s how we just reinvented it
This year, more than ever, we wanted to let people know how thankful and proud we are to have shared a place at the American table for so many generations.
So, when the time came to develop our next advertising campaign, we dug deep into our archives, and uncovered our very first TV ad from 1956. Back then, television was still a brand-new medium, and Kikkoman took a big gamble, creating a primetime ad that made its debut during the presidential elections.
As millions of viewers tuned in to watch the election returns come in, they were treated to a thirty second animated ad with a catchy jingle:
Kikkoman, Kikkoman Soy Sauce.
The flavor-y savory soy sauce,
On fish, fowl or meat, a salad, or a stew,
Makes your barbecue complete
Kids love it too!
Keep it on the table
But make sure the label
Says K, I, double-K, O, M, A, N,
Kikkoman Soy Sauce!