Janthavy Norton, left, and Eunice Chang, right, top their bowls with Kikkoman® Sriracha Mayo.
The Soy of Snowboarding
Soy Sauce Nation mixes it up IRL at its Stir Fry Invitational
When we first spotted a Soy Sauce Nation sticker on a snowboard at the Beijing Winter Olympics, it was love at first soy! Soy Sauce Nation began as an online community for Asian Pacific Islander snowboarders, and then started doing IRL events. In April, we traveled to Boreal Mountain for their Stir-Fry Invitational. Riders joined us from across the country—some X Games champions and Olympians, others who simply love soy sauce and snowboarding—for three days of shredding, sharing stories, and feasting together.
Check out these snap shots by Mike Yoshida!
Walter Kim jumps the iconic Kikkoman® Soy Sauce teardrop dispenser held by Max Tokunaga.
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Vintage Revival
We created our first TV ad way back in 1956. Here’s how we just reinvented it!
An Icon Turns 60
Celebrating our beloved dispenser.
Stewardship & Sustainability
For more than three centuries, Kikkoman has crafted its soy sauce following a time-honored traditional brewing process.
